We are Non-Dues Revenue
While our economy slowly gets a little better, many companies and individuals are still cautious about the future. As a consequence, trade associations and professional societies are seeing membership numbers decrease as non-renewal rates increase.
What this means for your association is that you must come up with creative ways to to raise revenue. The days of depending just on dues to fund your organization are past.
For any membership group, raising non-dues revenue is essential. This may be the difference between staying afloat or closing your doors. In some cases, for your association to stay in the game, you may have to seriously curtail many of the services and good works you normally provide.
Non-dues revenue is generated by the association through means other than membership dues. Increasingly, associations are opting for non-dues revenue as an alternative or supplemental business model. For organizations, relying solely on membership dues for revenue ultimately becomes a catch-22: revenue generation increases your ability to build membership, but large membership builds revenue from dues.
We can create new non-dues revenue opportunities for your organization.
What We Do
Strategis Association Solutions specializes in creating new sources of non-dues revenue by monetizing existing and new association assets, creating a compelling sponsorship program, and then applying our unique "white glove" sales strategy to ensure optimal results.
Our service offerings include:
A special service we also offer:
Over the past 10 years, I have been engaged by many association clients who had previously contracted with one of the free news service publishers -- based upon the prospects of earning significant non-dues revenue via royalty payments generated from advertising sales -- to assist in the transition from their "free" service to an alternative service platform due to their disenchantment with aggressive sales tactics and in many cases, disappointing advertising royalty performance.
As a result, we have perfected a transition process that:
Our experience is that most associations are reluctant to disengage with their "free" service provider due to perceived complexity and risk of revenue loss. We can carefully guide you from your current situation of low-quality editorial and low royalty performance to regaining control over your content, message and brand… and a “lion’s share” of advertiser revenues.
Call us now: (970)871-4688. The only thing you have to risk is missing the opportunity to increase your organization's non-dues revenue.
While our economy slowly gets a little better, many companies and individuals are still cautious about the future. As a consequence, trade associations and professional societies are seeing membership numbers decrease as non-renewal rates increase.
What this means for your association is that you must come up with creative ways to to raise revenue. The days of depending just on dues to fund your organization are past.
For any membership group, raising non-dues revenue is essential. This may be the difference between staying afloat or closing your doors. In some cases, for your association to stay in the game, you may have to seriously curtail many of the services and good works you normally provide.
Non-dues revenue is generated by the association through means other than membership dues. Increasingly, associations are opting for non-dues revenue as an alternative or supplemental business model. For organizations, relying solely on membership dues for revenue ultimately becomes a catch-22: revenue generation increases your ability to build membership, but large membership builds revenue from dues.
We can create new non-dues revenue opportunities for your organization.
What We Do
Strategis Association Solutions specializes in creating new sources of non-dues revenue by monetizing existing and new association assets, creating a compelling sponsorship program, and then applying our unique "white glove" sales strategy to ensure optimal results.
Our service offerings include:
- Non-dues revenue opportunity assessment
- Sponsorship strategy development
- Integrated sponsorship marketing program development
- New product development
- Sponsorship & advertising sales execution
- Member service provider evaluations -- Briefing services, supplier directories, Web content feeds & more
A special service we also offer:
Over the past 10 years, I have been engaged by many association clients who had previously contracted with one of the free news service publishers -- based upon the prospects of earning significant non-dues revenue via royalty payments generated from advertising sales -- to assist in the transition from their "free" service to an alternative service platform due to their disenchantment with aggressive sales tactics and in many cases, disappointing advertising royalty performance.
As a result, we have perfected a transition process that:
- Coordinates transition to a new member communications service
- Ensures smooth transition of current advertisers & revenue
- Increases advertising royalties to the association by as much as 3 ½ times current levels
- Restores control over editorial quality back to the association
Our experience is that most associations are reluctant to disengage with their "free" service provider due to perceived complexity and risk of revenue loss. We can carefully guide you from your current situation of low-quality editorial and low royalty performance to regaining control over your content, message and brand… and a “lion’s share” of advertiser revenues.
Call us now: (970)871-4688. The only thing you have to risk is missing the opportunity to increase your organization's non-dues revenue.